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Privacy Notice for Customers

Part 1. Introduction

What is this document and why you should read it?
At Trentham Leisure Ltd, we take your privacy seriously and make our best efforts to ensure we meet the highest standards to protect your personal information. As a customer of Trentham Leisure Ltd, you have a number of rights that you can exercise in relation to your personal information, and we want to make sure you are aware of these rights. Trentham Leisure Ltd is a group company of St. Modwen Properties plc.Trentham Leisure Ltd collects and handles a number of different types of personal information. These can include:

Basic contact details (name, address, telephone number, email address, etc.);
Payment details, such as debit/credit card;
Personal photo IDs;
Details of previous visits to the Trentham Estate;
Any other information that you may provide.

Who are we?
Trentham Leisure Ltd - the data controller - is a company involved in leisure, retail and tourism. In order to provide you with certain services, such as ticketing for events and access to the Trentham Estate and providing you with marketing materials which we believe you might be interested in hearing about, we need to use and share your personal information.

The contact details of the St. Modwen Group Data Protection Officer (DPO) can be found at the end of this notice.

Part 2. Our Handling of your Personal information

Why do we need your personal information?
We need to use your personal information for a number of purposes as set out below. We may also need to use your personal information to adhere to any laws and regulations which we are subject to.How will we use your personal information?The Trentham Estate will use your personal information for the following purposes:

  • for customer and user administration and marketing;
  • to issue, process and administer annual ticket photo ID cards;
  • to conduct research and analysis with regard to our business relations;
  • to inform you about our services, products and news through our newsletter, including changes to our opening hours;
  • to meet any legal obligations (e.g. tax, accounting and administrative obligations);
  • for such purposes as otherwise specified.

We will inform you where we require your consent to process your personal information. Otherwise, we will process your personal information to meet our legitimate business interests. In addition, we may also process your personal information prior to entering into a contractual agreement with you, or in order to perform an existing contractual arrangement, such as where you have a membership with us or purchase a ticket to access the estate.

Who do we share your personal information with?
We may only share your personal information with third parties for the purposes of our marketing activities. For email marketing activities, we share your personal information with Shine Internet Ltd.When we engage third parties who assist us with certain operations and activities, we make sure that they comply with applicable data protection laws. To ensure that your personal information is protected we endeavour to include specific clauses in contracts that legally oblige third parties to protect your personal information to required standards.

How do we safeguard your personal information?
We have implemented IT systems and business processes to ensure your personal information is handled in a secure way, and accessed by team members only on a need-to-know basis.

Part 3. Your Rights in Relation to Personal Information

What are your rights?
Data Protection laws enable you to have appropriate control and oversight of what we do with your information. This privacy notice provides you with details about the rights you have in relation to your personal information. If you are in doubt about or have any questions, please contact the St. Modwen Group Data Protection Officer.

Where permitted by relevant Data Protection laws you have the right to:

  • Access the personal information held about you and to learn the origin of the data, the purposes and ends of the processing, the details of the data controller(s), the data processor(s) and the parties who we share information with
  • Withdraw your consent at any time where your personal information is processed with your consent
  • Update and correct your personal information so that it is accurate
  • Request that your personal information is deleted from our records in certain circumstances
  • Restrict the processing of your personal information in certain circumstances
  • Request a copy of your personal information in a portable reusable format to enable the transfer of data sets between organisations
  • Be able to challenge any profiling and automated decision making, meaning you shall not be subject to decisions based solely on automated processing significantly affects you.
  • File a complaint with us and/or the UK Information Commissioner’s Office (ICO).

You can find out more information about your rights by visiting the ICO website

In certain circumstances, we will need to use your personal information even though you may have asked us to delete it or restrict our use of it, or when you objected to our use. We will do so in a lawful, fair, and transparent manner. Please contact the Data Protection Officer if you have any questions.

How long is personal information retained for?
We will not retain your personal information for longer than is necessary and we will hold it only for the purposes for which it was obtained.

How can you use your rights?
We have dedicated team members to respond to requests in relation to your personal information, and to help you with any other questions that you may have. Contact the St. Modwen Group Data Protection Officer - St. Modwen Group Data Protection Officer, Park Point, 17 High Street, Longbridge, Birmingham, B31 2UQ