How Trentham came-up with a Christmas cracker to “Make Christmas Magical”

John Lewis has done it. M&S and Sainsbury’s do it. And, of course, Coca Cola has been doing it for years. Now, The Trentham Estate has launched its own Christmas advert, focusing on the famous Trentham fairies which have cast enough of a spell in recent years to transform this top attraction into a magical kingdom…and who now spring to life in a new festive commercial.

Just in case you’ve not seen it already, Trentham’s timely entrance onto the festive stage can be found at https://www.youtube.com/watch?v=3PyGnj1R2mc.

The main focus is on Trentham’s Shopping Village, with visitors following a fairy trail that leads them through the timber lodge shops with their Christmas window displays, in search of singing reindeer and seasonal gifts, and - finally - to where Santa (and Mrs) Claus are enjoying a creamy cup of hot chocolate.

The thirty second video manages to combine a stocking-full of Christmas magic with many of the experiences that are on offer in the Trentham Shopping Village between now and December 24.

The video itself will be shown on ITV and Sky TV as video on demand - as well as across the internet in rich media ads. The Trentham Estate will back all that up by posting regularly on their social media channels, with calls to action to raise awareness of this innovative media campaign.

“We’ll be inviting everyone - their friends, family and all potential visitors - to ‘Make Christmas Magical’ across Facebook, Twitter and Instagram,” said Grant Mantle, Marketing Manager at The Trentham Estate.

He added, “Some fantastically creative, local people have helped us make this all happen, including Junction15, Carse and Waterman, Robin the Fairyman at Fantasywire…and of course Santa, Mrs Claus and our Christmas fairy!”

Carse and Waterman Director Gary Carse, meanwhile, explained: “About five years ago, I was walking around Trentham Gardens with my family and I said 'these fairies would look great animated'. Well, this Christmas I was lucky enough to make it happen! - and they do look great animated”.

Fantasywire’s Robin Wight, meanwhile, noted: “I was impressed with the animation team when I first met them, but thought they had a challenge on their hands to render the wire texture. I never expected to see such a realistic texture and fluidity of movement. It gives me a genuine thrill to see (ostensibly) my fairies animated.”

Local film company, Junction 15, has been producing films for the Trentham Estate for over six years; and Darren Teale, the director of the Christmas advert and co-founder of Junction 15 said, "We always love working with the Trentham Estate. Filming the Christmas commercial and being able to bring the fantastic Fantasywire fairy to life has been a great opportunity to show that local creative talent can produce work that is of the highest professional level. We worked with the amazing team of animators at Carse and Waterman on a TV advert in 2018, which has since been recognised for an award in America, so they were the obvious choice to partner with once again".

Ends

For all media information, photo-opportunities and images, please contact: Grant Mantle Tel: 01782 657341 E-mail: gmantle@trentham.co.uk

Notes to editors:

The Trentham Estate, on the edge of Stoke-on-Trent, Staffordshire, offers one of the UK’s most diverse days out with a range of leisure activities for all ages.
It is one of the country’s top leisure destinations, attracting more than 3.2m visitors per year and was awarded a Gold Accolade by VisitEngland in February 2018 in recognition of the quality visitor experience offered. The fabulous restored Trentham Gardens at the heart of the Estate attracted over 730,000 visits in 2018 - making them one of the most visited gardens in the UK. Owned and managed by St. Modwen, the expert developer and regeneration specialist, the 725-acre Estate, which was previously owned for over 400 years by the Dukes of Sutherland, has undergone a massive regeneration programme since 2003. The Estate boasts: The famous Trentham Gardens, including the very important Italianate Gardens designed by Charles Barry in the 1830s that have been lovingly restored using top landscape designers. The gardens feature the UK’s first ‘barefoot’ walk, a great children’s adventure play area and maze and a beautiful walk around the mile long lake, originally laid out by Lancelot “Capability” Brown in the 18th Century. The Trentham Garden Centre and expanded Shopping Village, an eclectic mix of shops and eateries with a 119-bedroom Premier Inn Hotel. Trentham Monkey Forest - a unique opportunity to walk amongst 140 free roaming Barbary macaques, in a natural woodland environment for this endangered species. Extensive woodlands.