GDPR Your Questions Answered
The General Data Protection Regulation comes into force on the 25 May 2018 and enables individuals to better control their personal data.
We take having your personal information very seriously at Trentham and have compiled a list of FAQs which helps to explain the why, where, when and how, Trentham uses your data.
1. What is the GDPR?
GDPR stands for General Data Protection Regulation and is the new European Union Regulation that places greater obligations on how organisations handle personal information. It is effective as of 25th May 2018.
2. What information does the GDPR apply to?
It applies to all companies processing and holding the personal information of individuals (or data subjects) based in the European Union.
3. What is personal information?
Personal information (or personal data) means any information relating to an identified or identifiable person. An identifiable person is someone who can be identified, directly or indirectly, in particular by reference to name, address, contact details, photos, IP address, gender, age and other personal information as defined by the GDPR.
4. How do you collect my personal information?
The Trentham Estate collects your personal information in a number of ways:
- Via our website when you visit it; when you purchase daily, annual or event tickets; and when you submit comments, questions or reviews to us;
- Over the phone when you purchase annual tickets; and when you submit queries;
- In person when you buy daily, annual or event tickets;
5. What are you going to do with my personal information? What do you need it for?
The Trentham Estate uses your personal information for the following purposes:
- for your administration and marketing;
- to issue, process and administer tickets;
- to identify members for administration and member discounts;
- for research and analysis;
- to inform you about our services, products and news through our newsletter, including changes to our opening hours;
- to meet any legal obligations (e.g. tax, accounting and administrative obligations).
6. How long is my personal information kept for?
We will not retain your personal information for longer than is necessary and we hold it only for the purposes for which we obtain your personal information.
7. Where do you keep my personal information?
We store your personal information on our internal systems including our Electronic Point of Sale digital system.
8. What is the legal basis you rely on to process my personal information?
Generally, we will process your personal information to meet our legitimate business interests or to comply with a legal obligation, or to perform a contract that we entered with you. We will inform you where we require your consent to process your personal information
9. How do you protect my personal information?
We have implemented IT systems and business processes to ensure your personal information is handled in a secure way, and accessed by team members only on a need-to-know basis.
10. Do you give my personal information to any other companies?
We may only share your personal information with third parties for the purposes of our marketing and research activities. We may also use your personal information to send you promotional information about third party events at Trentham Estate.
Otherwise, we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
All third parties that we engage are bound by data protection laws and contractual clauses safeguarding your privacy.
11. What rights do I have in relation to my personal information?
As a customer of the Trentham Estate you can:
- Request that you are provided with access to your personal information in permanent form;
- Request to transfer your personal information to another organisation;
- Request that your personal information is corrected, updated or completed where it is inaccurate;
- Ask for your personal information to be deleted in certain cases;
- Object to processing your personal information for marketing purposes, meaning that you can ask us to stop sending you promotional emails and letters; and
- Ask for human intervention or review where your personal information is processed using automated processes.
12. Where could I find more about Trentham’s GDPR policies?
You can see our Privacy Notices on our Terms and Conditions page.
13. Who should I talk to at Trentham about my personal information?
Please, contact the St. Modwen Group Data Protection Officer:
Park Point, 17 High Street, Longbridge, Birmingham, B31 2UQ
14. Where can I complain?
You can file a complaint with us and/or the UK Information Commissioner’s Office (ICO). You can find out more information about your rights by visiting the ICO website: https://ico.org.uk