A top quality visitor experience a golden hattrick for Trentham
Great Britain may still be waiting for its first medal of the Winter Olympics, but back in Staffordshire, The Trentham Estate is celebrating winning Gold today.
For the third year in a row Trentham has been awarded a prestigious Gold Accolade in the annual VisitEngland Attraction Quality Scheme assessment.
Staffordshire’s Trentham Gardens was awarded its latest top honour today (Wednesday 14 February) when national tourist body VisitEngland revealed the results of its Visitor Attraction Accolades, which recognise attractions where the visitor experience is of the highest quality.
Announcing the Gold award, VisitEngland Director Andrew Stokes said: “These attractions offer a warm welcome, unique story-telling, high quality food and drink and unparalleled customer service and rightly deserve these accolades. They provide visitors with amazing experiences and create reasons to travel the length and breadth of the country, increasing the economic benefits of tourism.”
As part of the quality scheme, an assessor rates attractions on the complete visitor experience, from checking out the website to testing out the customer care experience during a secret visit.
Trentham, on the edge of Stoke-on-Trent, passed all of those checks with flying colours to clinch Gold - for the third year running.
“This is a fantastic achievement yet again for everyone here at Trentham, and is a terrific tribute to all of our team who work so hard to make sure visitors have a great experience every time they visit. We are thrilled to have been awarded Gold for the third year in a row,” said Michael Walker, Trentham’s Head of Garden and Estate.
Not only is Trentham a hit with assessors, but its top quality experience has helped drive visitor numbers too - now making Trentham Gardens one of the top four most visited paid-for gardens in England.
As well as being able to discover ‘fairies at the bottom of the garden’ on the Fairy Trail, discover bronze wildlife artworks, meander in a maze and get naked from the knees down at The Barefoot Walk, visitors can indulge in retail therapy at the recently expanded popular Shopping Village and stroll amongst free-roaming monkeys in an ancient Staffordshire woodland at Trentham Monkey Forest.
Add in to that mix an award-winning gardens and parkland, including newly extended lakeside meadows, open air theatre and lakeside concerts, and it’s not hard to see why Trentham, on the edge of Stoke-on-Trent, proves a popular spot for a top day out.
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Notes to editors:
The Trentham Estate, on the edge of Stoke-on-Trent, Staffordshire, offers one of the UK’s most diverse days out with a range of leisure activities for all ages. It is one of the country’s top leisure destinations, attracting more than 3.2m visitors per year and was awarded a Gold Accolade by VisitEngland in February 2018 in recognition of the quality visitor experience offered. The fabulous restored Trentham Gardens at the heart of the Estate attracted just over 725,000 visits in 2017 - making them one of the most visited gardens in the UK. They were also named the UK’s “Garden of the Year” in the BBC Countryfile Magazine Awards 2015. Owned and managed by St. Modwen Properties PLC, the UK’s leading regeneration specialist, the 725-acre Estate, which was previously owned for over 400 years by the Dukes of Sutherland, has undergone a massive regeneration programme since 2003. The Estate boasts: The famous Trentham Gardens, including the very important Italianate Gardens designed by Charles Barry in the 1830s that have been lovingly restored using top landscape designers. The gardens feature the UK’s first ‘barefoot’ walk, a great children’s adventure play area and maze and a beautiful walk around the mile long lake, originally laid out by Lancelot “Capability” Brown in the 18th Century. The Trentham Garden Centre and newly expanded Shopping Village, an eclectic mix of shops and eateries with a 119-bedroom Premier Inn Hotel. Trentham Monkey Forest - a unique opportunity to walk amongst 140 free roaming Barbary macaques, in a natural woodland environment for this endangered species. Extensive woodlands.