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Why 2017 is the year for groups to visit The Trentham Estate...

08 March 2017

Groups love to visit Trentham

A new £7m retail expansion, along with the chance to see one of the largest plantings of sequential garden meadows in the country, are set to make The Trentham Estate an even bigger draw for groups in 2017.

Already one of the UK’s top visitor destinations, and a firm favourite for group visits, Trentham is building on its success by adding 26 new timber lodges to the Shopping Village, while the award-winning gardens will reveal new annual and perennial seasonal displays.

Set in 725 acres on the edge of Stoke-on-Trent, Staffordshire, The Trentham Estate is a place where groups can tailor their visit and enjoy everything from a stroll through Trentham Gardens, a ramble around the lake and woodlands and even an up-close and personal monkey experience at Trentham Monkey Forest.

Centrally located, it is easily reached by coach via dual carriageway, and is less than two miles from J15 of the M6; and with free parking, Trentham Shopping Village is also a popular ‘shop till you drop’ destination for group visitors.

From summer 2017 there will be even more to tempt groups when 26 new lodges open as part of a multi-million pound retail extension, offering a welcome addition to the 60 existing shops, cafes and restaurants, Nestling on the edge of the Gardens, the Shopping Village offers a collection of stores ranging from contemporary art to ice cream, and clothing to cookware.

Also new for 2017 will be a chance for groups to see the latest stunning floral displays as part of the on-going planting within the beautifully restored Gardens, which lie at the heart of The Trentham Estate.

This year will also see the launch of a new, pre-bookable, complimentary garden introduction for groups visiting Monday to Friday, as well as two new education-themed visits for school groups. “Watery Wildlife and Landscape Art“, introduced in conjunction with Staffordshire Wildlife Trust, are both based around the Capability Brown landscape at Trentham, with curriculum links in KS1 and KS2 in English, Science and Mathematics.

Now one of the most-visited garden attractions in the UK, Trentham Gardens only re-opened its gates to the public 13 years ago, after the UK’s leading regeneration specialist, St. Modwen Properties PLC revived the gardens, which had fallen into a state of despair at the end of the last century,

The new-look gardens have matured into some of the finest in Britain and among the latest developments are vast, eye-catching perennial and annual meadows, designed and planted by Chelsea gold medalist Nigel Dunnett, best known, perhaps, for his role in the Olympic plantings at London’s Queen Elizabeth Olympic Park.

Group benefits include:

  • Discounted admission for groups of 12 or more paying visitors to the gardens.
  • The group organiser gets free admission to the gardens.
  • Free all day coach parking, free admission to the gardens for coach drivers and all coach drivers receive a complimentary £5 food and beverage voucher.
  • There are also coach drop off points.
  • Indoor area for school use.

Because of its central location, and with easy access from the M6, The Trentham Estate also offers an alternative to a service station, thanks to the 17 cafes and restaurants on site.

Group travel organisers looking for more details can call Clare on 01782 646646; Email: or visit:

For all media information, photo-opportunities and images, please contact:
Amanda Dawson. Tel: 01782 657341. E-mail:

Notes to editors:

The Trentham Estate, on the edge of Stoke-on-Trent, Staffordshire, offers one of the UK’s most diverse days out with a range of leisure activities for all ages.

It is one of the country’s top leisure destinations, attracting more than 3.2m visitors per year and was awarded a Gold Accolade by VisitEngland in February 2016 in recognition of the quality visitor experience offered. The fabulous restored Trentham Gardens at the heart of the Estate welcomed almost 545,000 paying visitors in 2015 - making them one of the most visited gardens in the UK. They were also named the UK’s “Garden of the Year” in the BBC Countryfile Magazine Awards 2015. Owned and managed by St. Modwen Properties PLC, the UK’s leading regeneration specialist, the 725-acre Estate, which was previously owned for over 400 years by the Dukes of Sutherland, has undergone a massive regeneration programme since 2003. The Estate boasts: The famous Trentham Gardens, including the very important Italianate Gardens designed by Charles Barry in the 1830s that have been lovingly restored using top landscape designers. The gardens feature the UK’s first ‘barefoot’ walk, a great children’s adventure play area and maze and a beautiful walk around the mile long lake, originally laid out by Lancelot “Capability” Brown in the 18th Century. The Trentham Garden Centre and Shopping Village, an eclectic mix of shops and eateries with a 119-bedroom Premier Inn Hotel. Trentham Monkey Forest - a unique opportunity to walk amongst 140 free roaming Barbary macaques, in a natural woodland environment for this endangered species. Aerial Extreme, an exhilarating treetop high rope adventure course. Extensive woodlands.


Gardens galore…

Pride of Trentham must be the amazing Italian Garden.

The contemporary revival of this famous garden was led by renowned designer and multi-Chelsea gold-medal winner Tom Stuart-Smith who - along with Trentham’s own in-house team - revitalised the derelict 10-acre Victorian garden by imposing on its Italianate outlines what is now one of the world’s largest planting of herbaceous perennials.

Among the historic elements are the evocative fountains, trellis walk - with David Austin Rose Border - and the backdrop of the remains of the once magnificent Trentham Hall. And no visit here is complete without taking time out to relax in the Italian Garden Tearoom with its panoramic views of the lake and gardens.

But don’t miss the Rivers of Grass - beautiful swathes of grass punctuated by select perennials and divided by turf paths and picnic areas.

In contrast, the adjacent Floral Labyrinth provides bold colour, scent and height as paths create a maze through the perennial planting - making it the perfect place to get lost! Eminent Dutch plantsman, and Chelsea gold-medal winner, Piet Oudolf, designed both schemes.

The expanding Show Gardens offer inspiration to gardeners on a more domestic scale and also include special creations put together for some of the UK’s top flower and garden shows.

Today the gardens continue to develop and the latest large-scale project is the creation of the largest sequence of colourful ‘pictorial meadows’ in any historic landscape in the country by another Chelsea gold medalist, Nigel Dunnett, who has already supported Trentham in implementing huge scale plantings, including a new woodland garden and the new perennial entrance garden as well as his trademark annual ‘pictorial meadows’.

Whether spring, summer, autumn or winter, the gardens take on a new look and feel, offering a different experience, whatever the season.

Group special activities

You can personalise your group visit with a VIP tour with the Garden Team Manager encompassing Trentham’s history, the story behind the gardens and an in-depth look at the planting schemes. Available 20 April, 24 May, 20 June, 11 July, 2 August and 22 September 2017. Subject to tour guide availability, Trentham can also offer general garden tours on your planned visit date.


There are regular special events right throughout the year, among them a very popular programme of summertime entertainment, Hot Summer Saturday Dates, which offer outdoor live music tributes at the scenic lakeside amphitheatre.

Shop ‘til you drop

Indulge in a little retail therapy in the free-to-enter Trentham Shopping Village. With over 60 individual shops, and more to come from summer 2017, plus 17 cafes and restaurants the Shopping Village is a unique shopping experience, offering a collection of carefully selected shops ranging from furniture to contemporary art, accessories to ice cream and clothing to cookware.

And at Christmas, Trentham Shopping Village and Garden Centre is the perfect spot for a seasonal visit with twinkling with festive ambiance and bursting with inspirational gift ideas. The village also offers late night opening.

Stay a little longer

During summer months, Trentham Gardens stays open until 9pm. There is also a 119-bedroom Premier Inn on site!


There are wheelchair and pushchair routes highlighted within Trentham Gardens, the majority of the gardens are shingle gravel, some areas have slight inclines. In general the Gardens and all major areas are accessible. The walk from the main garden entrance to the Italian Garden Tearoom takes just ten minutes, yet passes the iconic landscape between Capability Brown’s mile-long lake, and the perennial planting of the Italian Garden. For the comfort of those with limited mobility, the garden paths and walks are interspersed with charming places to sit, and take in the views

Your Visit

The Trentham Estate is a 725-acre site! The Italian Gardens alone cover 10 acres of land. To appreciate them we suggest you allow at least two hours for a garden visit. Comfortable shoes and clothing are also advised.


Trentham Gardens peak season group rate is £8.64 per person, compared to our usual adult day admission of £11.25. Group tickets can be pre-booked and pre-paid and are available for collection from the Gardens Entrance. Group rates apply for groups of 12 or more persons. Garden Tours £3 per person, and must be booked in advance.

There’s even more value for money thanks to a special joint ticket when combining a visit to Trentham Gardens and the nearby World of Wedgwood. Tickets cost £16 per person and can be booked at either attraction.

Trentham Monkey Forest also offers discount rates for groups of 20 or more visitors (£7.50 adults, £5.50 children aged 5-15 years), please contact Joy Tonks on 01782 659845 email web

Coach drivers facilities

Free coach parking and free entry to Trentham Gardens for Coach Drivers when bringing a group of 12 or more paying guests to the attraction. A Coach Driver Incentive offers a £5 meal voucher for every coach driver on site.

In addition, Trentham participates in the Stoke-on-Trent Coach Driver Passport scheme, an incentive scheme that offers £10 gift vouchers that can be redeemed at participating venues, including Trentham Garden Centre. Group travel organisers visiting Stoke can also obtain “10% Discount Cards” for each member of their group, valid for all purchases over £30, which can be used at Blue Diamond’s flagship store - Trentham Garden Centre.

A taste of Trentham

Coach operators and group organisers can also be supplied with DVDs of beautifully filmed promotional videos “An August Day Out” and “Christmas at Trentham” which can be used as marketing tools or for playing on board coaches. Trentham can also provide posters, leaflets and pictures to help operators promote a group visit to Trentham.


Call Clare on 01782 646646; Email: web:




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