Trentham recognised with Gold Accolade from Visit England
08 March 2016
Trentham recognised for offering visitors the Gold standard.
The Trentham Estate has achieved top marks and been awarded a Gold accolade by VisitEngland.
The Gold Accolade has been awarded to just 19 attractions, with Trentham Gardens featuring alongside Chester Zoo, HM Tower of London and Blists Hill Victorian Town.
It recognises the high standard achieved as part of VisitEngland’s Visitor Attraction Quality Scheme, which involves a scoring system based on an annual unannounced assessment by VisitEngland.
Introduced in 2014, the scheme scrutinises those things which matter most to visitors, including customer service, catering and facilities, and aims to recognise attractions which go the extra mile to create an enjoyable and memorable visitor experience.
Mike Herbert, Director of The Trentham Estate and Regional Director of St. Modwen Properties PLC, said: “Our Gold VisitEngland Accolade is a wonderful testament to the passion and hard work of all of our staff at The Trentham Estate.
“We have so many people to thank for this. The award is something the people of Stoke-on-Trent and Staffordshire can be proud of too, as they are the ones who have taken the Estate and Trentham Gardens to heart.
“Achieving this standard of excellence couldn’t have come at a better time, as we celebrate the 300th anniversary of ‘Capability’ Brown and VisitEngland’s Year of the English Garden, together with a 14 per cent increase in paid visits to Trentham Gardens during 2015. 2016 also happens to be St. Modwen’s 30th Anniversary.
“We take huge pride in ensuring guests have a great experience on every visit, and I’m delighted this has been recognised with the highest accolade in English tourism.”
Sally Balcombe, Chief Executive of VisitEngland, said: “These attractions have received an accolade either for their warm welcome, unique storytelling or high-quality food and drink; ensuring an all-round quality experience for visitors.
“The accolades reflect the wide variety of world-class attractions on offer in England and provide the perfect reason to book a visit.”
Trentham Gardens is the only Staffordshire attraction to receive an accolade this year, among members which include museums, galleries, historic houses, churches, cathedrals and country parks.
Notes to editors:
About VisitEngland Accolades
VisitEngland accolades are available to attractions that are part of the Visitor Attraction Quality Scheme and are allocated through a scoring system based on an annual assessment by VisitEngland. They include the Welcome accolade, Hidden Gem, Best Told Story, Quality Food & Drink and the Gold accolade for top-scoring attractions. Two rounds of accolades will be announced each year. Recipients will receive a certificate and a logo to display on their website.
About the Visitor Attraction Quality Scheme
The Visitor Attraction Quality Scheme is managed by VisitEngland and, through its network of regional assessors, boasts an incredible reputation for instigating, modifying and shaping change to the customer experience at visitor attractions across England.
Following successful trials in 1998 in the South West and then in the East of England, the Visitor Attraction Quality Scheme was officially taken centrally by the National Tourist Board in 2007. The scheme encourages participants to make the Scheme work for them as a management tool.
Industry support has been consistently strong with participants eager to take on board the recommendations of their local assessor. Any questions or queries regarding the scheme can be emailed to firstname.lastname@example.org.
The Trentham Estate, on the edge of Stoke-on-Trent, Staffordshire, offers one of the UK’s most diverse days out with a range of leisure activities for all ages.
It is one of the country’s top leisure destinations, attracting more than 3.2m visitors per year and was Highly Commended by VisitEngland in the Large Visitor Attraction category in their Awards for Excellence 2014. The fabulous restored Trentham Gardens at the heart of the Estate welcomed almost 545,000 paying visitors in 2015 - making them one of the most visited gardens in the UK. They were also named the UK’s “Garden of the Year” in the BBC Countryfile Magazine Awards 2015.
Owned and managed by St. Modwen Properties PLC, the UK’s leading regeneration specialist, the 725-acre Estate, which was previously owned for over 400 years by the Dukes of Sutherland, has undergone a massive regeneration programme since 2003.
In 2016 St. Modwen Properties PLC is celebrating its 30th anniversary as a listed company. Acquiring brownfield sites, remediating and transforming them into cleaner, greener and brighter environments where business and communities can thrive is the essence of what St. Modwen does.
With extensive experience in dealing with complex and challenging sites, St. Modwen has a land bank of over 6,000 acres and is focussed on the long-term development of commercial property and residential land.
St. Modwen’s £1.7bn national portfolio of over 100 projects includes; the regeneration of New Covent Garden Market, London; the transformation of Longbridge, Birmingham and the on-going regeneration of over 2,500 acres of former industrial land in South Wales which includes the delivery of the new £450m Bay Campus for Swansea University.
The Trentham Estate boasts:
The famous Trentham Gardens, including the very important Italianate Gardens designed by Charles Barry in the 1830s that have been lovingly restored using top landscape designers. The gardens feature the UK’s first ‘barefoot’ walk, a great children’s adventure play area and maze and a beautiful walk around the mile long lake, originally laid out by Lancelot “Capability” Brown in the 18th Century.
The Trentham Garden Centre and Shopping Village, an eclectic mix of shops and eateries with a 119 bedroom Premier Inn Hotel.
Trentham Monkey Forest - a unique opportunity to walk amongst 140 free roaming Barbary macaques, in a natural woodland environment for this endangered species.
Aerial Extreme, an exhilarating treetop high rope adventure course.
Extensive beautiful Woodlands.