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Expansion of Shopping Village is a glass act for one local entrepreneur

21 July 2017

Trentham Shopping Village Expansion

The Trentham Estate is now in a position to reveal more about the developments currently taking shape at Trentham Shopping Village.

Much of the interest has quite naturally focused on the additional 18 shops which will be housed in the new part of the village, set to officially launch on Friday, July 28. The creation of so many new units, however, has also seen some of the existing shops either changing locations, or expanding their businesses.

The first seven shops moving into the new development were announced two weeks ago - The Baggage Factory, Julian Charles, ProCook, Got 2 Have One, Riedel The Wine Glass Company, Grape Tree and The Gift Company. Now, six more have completed the process of confirming their places in the extended Village.

They are: A Major Music, a local, independent supplier of sheet music, instruments and accessories; Cotton Traders, have been operating at Trentham for over eleven years and have now upgraded to a new, spacious unit for them to continue providing a great, and now bigger range of casual/leisurewear, outdoor clothing and footwear; Pavers, the UK’s leading family owned shoe retailer offer a fabulous range of stylish, comfortable footwear at excellent value; Terraces Junior, designer brands for children from a locally established retailer. Klass, offering a stylish, sophisticated, yet affordable ladies fashion range; and The Potters Barn who are introducing a decorate your own pottery workshop, alongside a range of their own locally produced, handmade and hand decorated ceramics.

Glass Box 570

Another new shop opening at the same time, but in a unit which links the existing Village to the new development, meanwhile, is The Glass Box Co - owned by local entrepreneur Lynne Lowther, who already operates Il Gusto at Trentham.

One of the ‘pioneers’ of the original Shopping Village at Trentham, Lynne first opened a Vom Fass franchise, but subsequently redeveloped that store under the Il Gusto brand.

“Il Gusto came about as a result of a breakaway management team who set that business up as a result of its split from Vom Fass,” says Lynne.  "It was an opportune moment for us to go with the new team, and to benefit from an entire rebranding exercise.  We’ve not looked back.  It was partly about the new product we had, but also partly as a result of the new glassware we brought into our Il Gusto range.”

Il Gusto is well established at Trentham, but Lynne spotted another opportunity with the expansion of the Shopping Village: “We have a very special relationship with our suppliers, but were running out of room.  That’s why we decided to open The Glass Box Co, as a standalone, small, independent shop - selling glassware that other people talk about.”

Plans are already in place to expand the range, to also include accessory pieces made from glass.

“Our relationship with Trentham has always been very good, and the opportunity we now have with this new shop is just what we needed,” adds Lynne.  "We’ve been able to open ahead of time, but will have our official launch along with the opening of the new area of the village, on July 28.”

Trentham’s Shopping Village, she says, is a jewel in the crown: “I tell people I am a retailer, and when I mention Trentham, they all start to gush about the place.  One of my reps, who had never been to Trentham before, even called it ‘The Bicester of the North’!”

The expansion of The Shopping Village is one of the biggest developments at The Trentham Estate for several years.  The 18 new units will mark a major addition to the 63 existing shops, cafés and restaurants - and represents over £7m of additional investment at one of the best-loved tourist destinations in the Midlands.

Some of the shops are expected to open ahead of the launch, while others will open their doors to the public throughout August. Once complete, the Village will comprise of 78 timber lodges in total.

The Trentham Estate is owned by the UK’s leading regeneration specialist St. Modwen Properties PLC.  Its £100 million restoration and regeneration of the estate and gardens, which commenced in 2003, has resulted in the creation of one of the highest profile and widely acclaimed garden restoration projects in the UK - complemented by the successful Garden Centre, shops, cafes and restaurants, and the 119-bedroom Premier Inn hotel.

The whole 725-acre site attracts more than 3.25 million visits every year, and supports over 700 jobs, with scores more being created.

Anyone interested in the latest updates and job opportunities, should log in to Trentham’s website


For all media information, photo-opportunities and images, please contact:
Amanda Dawson
Tel: 01782 657341

Notes to editors:

The Trentham Estate, on the edge of Stoke-on-Trent, Staffordshire, offers one of the UK’s most diverse days out with a range of leisure activities for all ages. It is one of the country’s top leisure destinations, attracting more than 3.2m visitors per year and was awarded a Gold Accolade by VisitEngland in February 2016 in recognition of the quality visitor experience offered. The fabulous restored Trentham Gardens at the heart of the Estate welcomed almost 545,000 paying visitors in 2015 - making them one of the most visited gardens in the UK.  They were also named the UK’s “Garden of the Year” in the BBC Countryfile Magazine Awards 2015. Owned and managed by St. Modwen Properties PLC, the UK’s leading regeneration specialist, the 725-acre Estate, which was previously owned for over 400 years by the Dukes of Sutherland, has undergone a massive regeneration programme since 2003. The Estate boasts: The famous Trentham Gardens, including the very important Italianate Gardens designed by Charles Barry in the 1830s that have been lovingly restored using top landscape designers. The gardens feature the UK’s first ‘barefoot’ walk, a great children’s adventure play area and maze and a beautiful walk around the mile-long lake, originally laid out by Lancelot “Capability” Brown in the 18th Century. The Trentham Garden Centre and Shopping Village, an eclectic mix of shops and eateries with a 119-bedroom Premier Inn Hotel. Trentham Monkey Forest - a unique opportunity to walk amongst 140 free roaming Barbary macaques, in a natural woodland environment for this endangered species. Aerial Extreme, an exhilarating treetop high rope adventure course. Extensive woodlands.

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