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Bumper season paves the way for anniversary celebrations at Trentham

10 December 2013

The Trentham Estate is gearing up to celebrate a decade of award-winning success next year, after recording a bumper season in 2013.

Figures just revealed show that the number of visitors to Trentham Gardens between April and September this year were up by almost 30% on 2012.

While The Estate as a whole is well on-course to once again welcoming well in excess of three million visitors this year, there were almost 300,000 paying visits to the Gardens from April to September alone.

Combined with the other popular paid-for attractions on the 725-acre Estate, including Trentham Monkey Forest and Aerial Extreme, total visitor numbers were up by over 20% over that same period - with almost half-a-million paying visits to all attractions.

Now one of the most visited gardens in the whole of the UK, it was a very different story a decade ago when the historic and famous gardens lay almost derelict and forgotten, including the country’s first significant, and grandest, Italian Gardens.

Next May, Trentham Gardens, on the edge of Stoke-on-Trent in Staffordshire, marks the 10th anniversary of its re-opening to the public after one of the biggest garden restoration projects in Europe.

Rescued by St. Modwen Properties PLC, the UK’s leading regeneration specialist, the Estate was previously owned for over 400 years by the Dukes of Sutherland. It has undergone a massive regeneration programme since 2003, and has won numerous awards in the process.

Mike Herbert, St. Modwen’s regional director, says, “This year’s summer season is testament yet again to the fact that the team here works really hard to make sure that visitors to Trentham get a great value for money day out with attractions and events that appeal to a broad range of customers.

“Not only are we seeing more visits generally, but events such as the Trentham Hot Summer Saturday Date night concerts have again proved extremely popular.  Sales of annual tickets are up again, too.  It’s a great way for us to prepare for our 10th anniversary birthday celebrations in 2014.”

Visitor spend at The Trentham Estate also increased during this summer, with July and August in particular seeing big increases.

Trentham’s growing accolade of awards grew again after it won Gold in the Large Visitor Attraction title in the Enjoy Staffordshire tourism awards.  As a result, Trentham will go through to the national VisitEngland awards in 2014. Trentham Gardens also won praise for its high quality standards when it was rated “excellent” in VisitEngland’s ‘Quality Assured Visitor Attraction’ accreditation earlier this year.

Sales of annual tickets, offering entrance to Trentham Gardens, friends and family discounts and savings on special event tickets also rose in 2013, while ticket sales for this year’s popular Hot Summer Saturday Dates beat 2012 figures too.

Plans are now being made to celebrate The Trentham Estate’s 10th anniversary, with details set to be revealed early next year.

Garden designers and Chelsea gold-medal winners, Tom Stuart Smith and Piet Oudolf, led the dramatic resurrection of the parkland, and its historical significance was recognised in 2010 when The European Garden Heritage Network bestowed one of its greatest honours, the “European Award for Garden Restoration”. More details about Trentham, and its winter events, can be found at www.trentham.co.uk.

ENDS

For all media information, photo-opportunities and images, please contact:

Amanda Dawson

Tel: 01782 657341 E-mail: adawson@trentham.co.uk

Notes to editors:

The Trentham Estate, on the edge of Stoke-on-Trent, Staffordshire, offers one of the UK’s most diverse days out with a range of leisure activities for all ages.

It is one of the country’s top leisure destinations, attracting more than 3m visitors per year and was Highly Commended by VisitEngland in the Large Visitor Attraction category in their Awards for Excellence 2012. The fabulous restored Trentham Gardens at the heart of the Estate attracted 405,000 paying visitors in 2012 - a fourfold increase since 2008, making them one of the most visited Gardens in the UK.

Owned by St. Modwen Properties PLC, the UK’s leading regeneration specialist, the 725-acre Estate - which was previously owned for over 400 years by the Dukes of Sutherland - has undergone a massive regeneration programme since 2003. It boasts the famous Trentham Gardens, including the very important Italianate Gardens designed by Charles Barry in the 1830s that have been lovingly restored using top landscape designers. The gardens feature the UK’s first ‘barefoot’ walk, a great children’s adventure play area and maze and a beautiful walk around the mile long lake; the Trentham Garden Centre and Shopping Village, an eclectic mix of shops and eateries; Trentham Monkey Forest - home to 140 endangered Barbary Macaques; Aerial Extreme, an exhilarating treetop high rope adventure course, and a 119 bedroom Premier Inn hotel.

For full details of all Trentham’s attractions, events, opening times and prices visit www.trentham.co.uk.

 

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